Birbal Marketing ("we", "us", "our") operates the website birbalmarketing.agency and provides surrogate marketing services including Meta Ads, Google Ads, WhatsApp API (WATI), SMS & RCS Blaster, Poster & AI Video production, and Consultancy. This page explains what data we collect, how we use it, and your rights.
Contents
1. Information We Collect
We collect information you give us directly, and information collected automatically when you visit our site or use our services.
- Contact details: name, WhatsApp number, country code, email address (when you fill the strategy-call form).
- Business context: niche (Sports, Casino, Dabba, Stocks, Prop Firm, Matka, Other), monthly ad budget, your 4-month goals.
- Account data: if you become a client — billing details, GST number, ad-account IDs (Meta, Google, WATI), business manager IDs.
- Usage data: IP address, device type, browser, pages viewed, time on page, referrer, rough location (city/country).
- Communications: messages you send via the AI chat widget on our site.
2. How We Use Your Information
- To respond to your strategy-call request within 24 hours on WhatsApp.
- To plan, run and report on Meta Ads, Google Ads and other campaigns on your behalf.
- To set up and manage your WATI WhatsApp Business API, including template approvals and message delivery.
- To send SMS & RCS campaigns you have authorised us to send on your company's behalf.
- To produce posters and AI videos that match your brand.
- To invoice you, collect payment, and comply with Indian tax law (GST).
- To improve our website, chatbot and marketing performance (aggregate analytics only).
3. WhatsApp, SMS & RCS Communications
When you submit the contact form or opt in elsewhere, you agree to receive messages from us on WhatsApp, SMS or RCS. These may include:
- Strategy-call confirmations, reminders and follow-ups.
- Campaign performance snapshots (weekly / monthly).
- Service updates, new package announcements, festival creatives.
You can opt out at any time by replying STOP on WhatsApp or SMS, or by emailing hello@birbalmarketing.agency. Opt-out requests are processed within 7 business days.
4. Ad Account & Pixel Data
For campaign management, you may grant us access to your:
- Meta (Facebook / Instagram) Business Manager, Ad Account and Pixel.
- Google Ads account, Google Analytics and Tag Manager.
- WATI WhatsApp Business API workspace.
We act as a processor on your behalf for campaign data. We do not sell end-user personal data collected through these platforms. We follow each platform's brand-safety and prohibited-content policies, including Meta's and Google's restrictions on certain high-risk financial products.
5. Cookies & Tracking
We use a minimal set of cookies and similar technologies:
- Essential cookies: remember if you've already seen the splash screen and the AI chat session.
- Analytics cookies (optional): Google Analytics 4 in aggregate, no personally identifiable tracking.
- Marketing pixels (only after consent): Meta Pixel and Google Tag for retargeting visitors who have not converted.
You can clear cookies anytime in your browser settings. Clearing them will not delete your account with us.
6. Sharing & Third Parties
We share data only with vetted processors who help us run the business:
- Hosting & storage: Vercel / AWS / Cloudflare.
- Messaging: WATI (WhatsApp Business API), MSG91 / Karix (SMS & RCS).
- Ads platforms: Meta, Google (only with your ad-account access).
- Payments: Razorpay / Stripe / bank-transfer reconciliation.
- Analytics: Google Analytics 4 in anonymised form.
We do not sell your personal data. We share it with law-enforcement only when legally required.
7. Data Retention
- Strategy-call form submissions: 24 months from last interaction.
- Active client account data: for the life of the contract + 7 years for tax compliance.
- Chat-widget conversations: 12 months, then anonymised for analytics.
- SMS / RCS delivery logs: 6 months.
8. Your Rights
Subject to applicable law (including the Digital Personal Data Protection Act, 2023 of India), you have the right to:
- Access a copy of the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your data, subject to legal retention obligations.
- Withdraw consent for marketing communications at any time.
- Nominate another person to exercise your rights in case of incapacity.
To exercise these rights, email privacy@birbalmarketing.agency. We respond within 30 days.
9. Security
We protect your data using industry-standard safeguards: TLS encryption in transit, encryption at rest for sensitive fields, role-based access for our team, 2FA on every internal tool, and quarterly access reviews. No system is 100% secure, but we work continuously to reduce risk.
10. International Transfers
Birbal Marketing operates from Dubai (HQ) with offices in London, New York, Maldives and Sri Lanka. Some of our processors (Meta, Google, AWS) may store your data outside India. We rely on Standard Contractual Clauses and platform-specific data-processing addenda for such transfers.
11. Children's Privacy
Our services are intended for business owners aged 18+. We do not knowingly collect data from anyone under 18. If you believe a minor has submitted data through our form, please contact us and we will delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the change. Material changes will be announced by email to active clients and via a banner on this page for at least 30 days.
13. Contact Us
For any privacy question, complaint or data request:
- Email: privacy@birbalmarketing.agency
- WhatsApp: tap Book a Call and our team will route you.
- Postal: Birbal Marketing FZ-LLC, Dubai Internet City, United Arab Emirates.